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Guerilla Marketing

Guerilla Marketing is a method that aims to contribute to brand awareness through a non-traditional technique. Guerrilla marketing campaigns are usually characterized as cheap, innovative and highly creative strategies. Generally, the aim of guerilla marketing strategy is; to spread the advertisement from each channel and to contribute to the brand-awareness in the consumer's eyes quickly. While big companies have enough budget to use all kinds of traditional marketing ways, it is very difficult for medium and small size companies to compete in this area. At this point, guerrilla marketing allows small firms to put forth a great power.
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