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Less is More

Less is more idea is also a philosophical current that have been increasing its importance and function ever since and we can observe more clearly the effects of our everyday life day by day. This form of thinking that is so in life, therefore also depending on consumer habits increases its power day by day in the world of marketing and advertising. The firms want to include the consumer in the marketing process. But while doing this, it simplifies the consumer’s mind rather than confusing with all the features of the product. It places the product in the consumer's usage areas and so on allows the consumer to complete and remember the product
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